Open for Two Months
So I just got done reading an article from Entrepreneur Magazine – The article was about Halloween Adventure, a Halloween costume store that is open for just two months out of the year. You want to talk about seasonal! I was in the wedding industry for a little while and I thought that was seasonal; not like this.
Is it really worth it to be open only two months a year? Can’t people just get a Batman mask at Wal-Mart?
Halloween has really changed. It’s not just a children’s holiday–adults have parties, nightclubs have costume contests offering things like trips to Bermuda. And the manufacturers have changed too–gone are the days of the disposable plastic costume. We sell Broadway- and theatrical-quality costumes. Adults usually spend three or four times what they spend on their kids! Our goal is for each store to bring in $250,000 in revenue, though we’ve had some bring in upwards of $600,000 in those two months.
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So could you be in business for two months out of the year and survive the remainder? Not me. At least not yet. I’ve always been intrigued by places like this and all of those Christmas stores that are paying rent for 12 months out of the year without steady profit.
